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How do you market something as 'plain' as water? 💧

  How do you market something as 'plain' as water? 💧  Turning a "boring" commodity into a luxury experience for your clients. I created a comparative tasting guide for the waters of Piedmont (Italy), but I didn't focus on pH levels. I focused on time travel. • I framed Lauretana as 'The Taste of Purity' from ancient granite, • described the Zubiena Sulfur source as 'The Breath of the Deep Earth'. • And compared these two sources to the Monviso source. Most brands think their product is "just water." I proved that with the right copy, water is "geological history in a glass." The Copywriting Lesson: Don't sell the product. Sell the 'memory' it carries. This brochure turned a simple drink into a sensory experience." You can now purchase the full ebook (in English or Italian) with the additional "Voices from the Stone" ebook for personal usage or with the distribution licence, which includes your logo, ...
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